Effective from: 1st May 2026
South Bank Alarms respects your privacy. We are committed to protecting your personal data. This privacy policy explains how we collect, use and safeguard your information when you use our services, visit our website or contact us. It also tells you about your legal rights under UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
We are the data controller for your personal data. Our company name is South Bank Alarms. Our contact details are at the end of this policy. If you have any questions about how we handle your data, please contact us directly. We will respond within seven working days.
We collect different types of personal data depending on how you interact with us.
We collect data using the following methods.
You give us your data when you fill in our contact form, email us, call our office, request a survey, sign a contract, use our emergency call out service or visit our premises.
When you use our website, we automatically collect technical data about your device and browsing behaviour. Our website uses essential cookies and optional analytics cookies. You can manage cookies through your browser settings.
We may receive your data from property managers, landlords, insurance companies, alarm receiving centres, police and fire services or other security companies when they transfer your existing system to our maintenance service. We will notify you within 30 days of receiving your data from a third party.
If you visit our office or a site we protect, your image may be captured on CCTV. We display signs at all monitored locations.
We use your personal data only for lawful purposes under UK GDPR. The lawful bases we rely on are:
Specific uses include:
We will never sell your personal data to third parties. We will never share your data for marketing purposes without your explicit consent.
We share your data only when necessary and only with parties who are contractually bound to protect your data.
Police, fire brigade and ambulance services receive your name, address, alarm zone information and access instructions when your alarm triggers a verified emergency response.
Our monitoring partner receives your site details, keyholder contacts, alarm logs and response instructions to provide 24 hour monitoring. They are GDPR compliant and data processing agreements are in place.
For audit purposes, inspectors may review anonymised service records. Your identity is not disclosed without your prior consent.
If you make an insurance claim related to your security system, we may share relevant service records, alarm logs and CCTV footage with your insurer after receiving your written authorisation.
We may share your data with law enforcement, regulators or courts if required by law or to protect our legal rights.
On rare occasions, we use approved subcontractors for specialist work. They sign data processing agreements and are audited by us.
Our website host, email provider, cloud backup service and CRM provider have limited access to your data. All are GDPR compliant and based in the UK or EU.
We never share alarm passcodes, access codes or sensitive site security information with anyone except your named keyholders and emergency services during a verified incident.
We take data security seriously. Your information is protected by the following measures.
All digital data is encrypted at rest and in transit using industry standard TLS 1.2 or higher. Our website uses HTTPS.
Only authorised employees and engineers have access to customer data. Their access is role based and reviewed quarterly.
Paper records are kept in locked cabinets in a locked office with intruder alarm and CCTV. Digital records are stored on UK based servers with firewalls and antivirus protection.
Company laptops, tablets and mobile phones are encrypted, password protected and can be remotely wiped if lost or stolen.
Company laptops, tablets and mobile phones are encrypted, password protected and can be remotely wiped if lost or stolen.
| Data Type | Retention Period |
|---|---|
| Installation and maintenance records | 7 years after contract ends (for insurance and legal claims) |
| Alarm monitoring logs | 12 months, then anonymised |
| CCTV footage | 30 days unless required for an ongoing investigation |
| Quotations (not accepted) | 6 months |
| Invoicing and financial records | 7 years (HMRC requirement) |
| Emergency call out logs | 3 years |
| Website analytics data | 26 months (anonymised after 30 days) |
If you are unhappy with how we handle your data, you have the right to complain to the Information Commissioner’s Office (ICO). We would appreciate the chance to resolve your concern first. Please contact us using the details below.
To exercise any of these rights, please email us or write to us. We may need to verify your identity before processing your request. We will respond within 30 calendar days.
Our website uses essential cookies that are necessary for the site to function properly. These do not require your consent. We also use optional analytics cookies (Google Analytics) to understand how visitors use our site. You can accept or decline these cookies via our cookie banner when you first visit.
You can also manage cookies through your browser settings. Disabling cookies may affect some website functionality.
We do not use advertising cookies or tracking pixels from third party advertisers.
We may update this privacy policy from time to time. Changes in technology, law or our business practices may require updates. The latest version will always be published on our website with a new effective date. If we make significant changes, we will notify you by email [add email] or by a notice on our website homepage.
Please check this page regularly to stay informed.
If you have any questions about this privacy policy or how we handle your data, please contact us using the following details.
South Bank Alarms
United Kingdom
